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Set up a brand

Store your logo, colours, font and company story once under Setup - Brands, so every page GenPage builds stays on brand.

· For owners and admins

On this page

A brand is the identity GenPage writes pages in: your logo, your colours, your font and what your company actually does. You set it up once under Setup → Brands and every landing page you build picks it up.

Before you start

You need the Owner or Admin role. Brands does not appear in the sidebar for members.

The brand library

Setup → Brands shows one card per brand, each with its logo, a type specimen in its own font, its colour swatches and its website. Search brands…, Filters and the sort menu (Last updated, Name A–Z, Newest first) narrow the list.

The Brands page with two brand cards, a Create brand tile and the Create Brand button highlighted

Hover a card for its menu: Set as default marks the brand new pages start from — it then carries a Default badge — and Delete brand removes it. Deleting is safe for pages already built: landing pages already using the brand are not affected.

Create a brand

  1. Click Create Brand. GenPage adds an Untitled Brand and opens it straight away.

  2. On Brand Details, type your company into Find your brand. Pick your company from the results and GenPage fills in the name, website, logo and description for you, then studies the site by itself. You can also fill in Company name and Website URL by hand and click the logo square to upload one.

    The Brand Details tab of a brand, showing Basic details, the colour palette and the Scrape Website button highlighted

  3. Scrape Website reads the site at Website URL and pulls out its colours, fonts and design tokens — spacing, component styles and images land in the sections below Basic details. Under Colors you get Accent, Primary and Secondary; edit any hex value or use + Add Color.

Teach it what you sell

The Brand Analysis tab is the written half of the brand: Business type, Products & services, Key features, Pricing model and Summary under General, then Target audience (Target region, Audience summary, Pain points) and Competitive landscape. Run Analysis fills them from your website; + Add under any field lets you write it yourself.

The Brand Analysis tab with the General and Target audience sections and the Run Analysis button

Two more tabs sit beside them: Memory, and Assets for files the AI can reuse. Assets is a paid feature and shows a small lock when your plan does not include it.

Save

There is no save button — the brand saves as you type, and the status beside the tabs tells you where it stands. Use the breadcrumb to go back to Brands when you are done.

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