Read a landing page's numbers
Open Traffic Overview filtered to one landing page and learn what visitors, views, click rate and engagement actually count.
On this page
Every published landing page records what its visitors do. The quick version lives on the card in Create → Landing Pages; the full picture is on the Traffic Overview board under Optimize → Analytics, filtered to that one page.
Open the numbers for one page
Open the landing page in the editor and click Analytics in the toolbar. GenPage opens Traffic Overview with a Landing Page filter already set to that page, so everything on the board counts only its visitors.
You can set the same filter by hand: open Optimize → Analytics → Overview, click Filters, choose Landing Page and pick the page. All Landing Pages puts the whole workspace back in view.
The date button next to Filters sets the period — the board opens on Last 7 days. Each headline number carries a change against the same length of time just before it, which is what vs prior period means. Refresh re-reads the data and the line beside it says when it last did.
What the six numbers mean
- Unique Visitors — how many different people opened the page in the period.
- Page Views — how many times it was opened in total. One visitor coming back twice is one visitor and two views.
- Click Rate — the share of visitors who clicked at least one button.
- Session Duration — the average time a visitor spent on the page.
- Button Clicks — how many button clicks were recorded in total.
- Engagement — the percentage of visitors who clicked at least one button.
Where the visitors came from
Under the chart, Top Sources lists the sites and campaigns that sent people to the page, Top Countries where they were, and Devices and Browsers what they used. Each shows No data yet until the page has traffic.
The Visitors & Views chart plots the two headline counts day by day, so a spike after a send is easy to spot.
The numbers on the card
The four figures on each card in Create → Landing Pages are a different, page-set view of the same data:
- Leads — how many leads are attached to this landing page.
- Viewed — the share of the generated pages that have been opened at least once.
- Clicked — the share of visitors who clicked a button.
- On Page — the average time on page, as minutes and seconds.
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