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Plans explained

What the Free, Pro, Scale and Ultimate plans include, how credits per month and the ads module work, and annual versus monthly billing.

· For owners

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GenPage has a Free plan, which every account starts on, and three paid plans: Pro, Scale and Ultimate. You compare them on the Overview tab of Billing & Usage → Billing, where each paid plan is a card with a dropdown for credits per month and, on Scale, a second one for the ads module. This article explains what the cards mean; Upgrade your plan covers checkout.

The plans

  1. Open Billing & Usage → Billing. The Overview tab shows one card per paid plan, with the Annual / Monthly switch above them.

    Billing Overview tab with the Pro, Scale and Ultimate plan cards and the Annual / Monthly switch highlighted
  • Free costs nothing. It includes 100 credits a month, refilled at each monthly reset (unused credits do not roll over), one workspace and one seat, held by the owner; inviting teammates needs a paid plan. You can build pages and publish them: they go live on the GenPage address (genpa.ge/…) and carry the Made with GenPage badge. Free has no card of its own; it is the Free column of the Feature Comparison table.
  • Pro includes the monthly credits you pick, AI Page Builder & Design Blocks, Unlimited Pages & Campaigns, Unlimited User Seats and Custom Domains, API & MCP Access. Pro is limited to one workspace.
  • Scale has everything in Pro, plus Custom Scripts & HTML Editor, Webhooks, SDK & BYOK, Session Replays & Heatmaps and Unlimited Workspaces. It is the only plan you can add the ads module to.
  • Ultimate has everything in Scale, plus Custom Credit Volume, Brand Knowledge Base, GenPage Autopilot and Ads Module Included. It is priced individually: the card shows Custom and a Book Demo button instead of a price and dropdowns.

Free leaves out custom domains, API & MCP access, custom scripts and analytics tracking, model selection and BYOK, webhooks, session replays, heatmaps, HTML import and the HTML editor, the GenPage SDK, the brand Assets library, the ads module, Autopilot and credit top-ups. The Feature Comparison table shows which paid plan adds each one.

Credits per month

  1. Each Pro and Scale card has a credits / month dropdown. Pick the monthly allowance you need; the price on the card follows it. Pro ranges from 500 to 2,000 credits a month, Scale from 2,500 to 20,000. Free has no dropdown: its allowance is always 100 credits.

    Scale card with the credits per month dropdown open, listing the available allowances

Credits are spent when you create pages — 1 credit per published variant, 0.1 per AI enrichment — never on traffic, and the allowance resets monthly. See Credits explained.

The ads module

  1. On Scale, the second dropdown adds the ads module. Choose No ads module or a band sized by your monthly ad spend: Up to $20k/mo, Up to $50k/mo, Up to $100k/mo or More than $100k/mo. The band's price is added to the plan price and billed on the same subscription. The largest band is arranged with sales, so the card's button turns into Book Demo.

    Scale card with the ads module dropdown open, listing the spend bands

On Pro the same dropdown is greyed out and reads Requires Scale plan. On Ultimate the ads module is included.

Annual or monthly

  1. Use the Annual / Monthly switch above the cards. Annual billing gives you 2 Months Free: a year costs ten times the monthly price, and the cards show the equivalent amount per month with billed annually underneath.

Feature Comparison

  1. Scroll below the cards and click Feature Comparison to open the full table. Its columns are Free, Pro, Scale and Ultimate, and its rows are grouped into Platform, Page Builder, Ads Module, AI & Intelligence, Data & Integrations, Analytics & Engagement, and Support & Services. In the Ads Module rows, Add-on means the feature comes with a paid ads band on Scale.

    Feature Comparison table listing what each plan includes

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