The Google Ads board
See impressions, clicks, spend and conversions from your ad account next to your landing-page numbers, once Google Ads is connected.
On this page
The Google Ads board brings the numbers from your ad account into GenPage, so campaign spend sits beside the pages the ads point at. Find it in the list under Optimize → Analytics.
Before you start
The board reads a connected Google Ads account. Until one is connected it shows Google Ads not connected — connect your Google Ads account to see campaign metrics here, with a Go to Google Ads button that takes you to the Google Ads page under Campaigns, where the connection is made.
What the board shows
With an account connected, the board fills with six figures for the period you picked:
- Impressions — how often your ads were shown.
- Clicks — how often they were clicked.
- Click-Through Rate — clicks as a share of impressions.
- Conversions — conversions Google attributes to those campaigns.
- Total Spend and Cost per Click — in the currency of the connected account.
Below them, four cards rank your campaigns: Campaigns by Clicks, Campaigns by Conversions, Campaigns by Spend and a Campaign Status breakdown.
Narrow it down
- Filters takes one field, Campaign, so you can put a single campaign on the board or return to All Campaigns.
- The date button offers the same ranges as every other board and starts on Last 7 days.
- Refresh re-reads your ad account. If the connection is refused or times out, the board says so and offers Retry.
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